How to Attract International Guests to Your Dubai Short-Term Rental

Dubai is one of the world’s top tourist destinations, attracting millions of international visitors each year. With a booming short-term rental market, property owners have the opportunity to tap into this global audience. However, to stand out and attract international guests, it’s essential to understand their needs and preferences while showcasing the unique appeal of your property. Here’s how to attract international guests to your Dubai short-term rental and keep them coming back.

1. Create Multilingual Listings

A key way to attract international guests is by ensuring your property listing is accessible to non-English speakers.

• Multilingual Descriptions: Use booking platforms like Airbnb, Booking.com, or Vrbo, which allow you to add translations to your listing. Ensure that your property description, house rules, and instructions are available in popular languages such as Arabic, French, Mandarin, and German.
• Clear Communication: If you speak more than one language or can hire a bilingual property manager, highlight this in your listing. Offering support in multiple languages can make international guests feel more comfortable and secure.

2. Highlight Proximity to Major Attractions

International visitors are often drawn to Dubai’s iconic landmarks and tourist attractions. Ensure your listing emphasizes proximity to these popular spots.

• Popular Tourist Destinations: Mention how close your property is to the Burj Khalifa, Dubai Mall, Palm Jumeirah, or the Dubai Marina. Include the estimated travel time to these places, whether it’s a short walk, taxi ride, or metro trip.
• Airport Access: Make sure to note your property’s distance from Dubai International Airport, especially if it’s within easy reach, as international guests often appreciate quick airport access.
• Cultural and Local Experiences: Include information about nearby souks, local markets, or cultural spots like Al Fahidi Historical District, which may appeal to guests looking for a more immersive experience.

3. Offer Flexible Check-In and Check-Out Options

International travelers arrive in Dubai at all hours due to the wide range of time zones. Offering flexible check-in and check-out times can help accommodate these varying travel schedules.

• Self-Check-In Options: Provide a keyless entry or lockbox system that allows guests to check in anytime, especially for late arrivals. Highlight this feature in your listing as it appeals to international guests who might have unpredictable flight times.
• Extended Check-Out: Offering extended or flexible check-out times can also be a big plus, as guests often have late flights and prefer not to rush out of their accommodations.

4. Showcase Dubai’s International Appeal

Dubai’s reputation as a global hub is a strong selling point for attracting international travelers. Your listing should emphasize the diverse, world-class experiences available in the city.

• Cultural Diversity: Highlight Dubai’s multiculturalism, from international dining options to cultural festivals. Mention popular events like Expo 2020, Dubai Shopping Festival, or Dubai Food Festival that might interest global travelers.
• Luxury Shopping and Dining: Dubai is known for its luxury offerings. Mention any proximity to high-end shopping centers like the Mall of the Emirates or top-tier restaurants from international chefs. For business travelers, emphasize nearby business districts like DIFC (Dubai International Financial Centre).

5. Offer International Amenities

To cater to the needs of global guests, your property should include amenities that make their stay convenient and comfortable.

• Universal Power Adapters: Equip your rental with universal power adapters or USB outlets, which are especially helpful for guests from different regions.
• International TV Channels and Streaming: Offer cable TV with international channels or streaming services like Netflix, as many guests prefer to have familiar entertainment options.
• Multilingual Welcome Guide: Provide a welcome guide in different languages with essential information about your property, nearby attractions, and local customs. Including emergency contacts, maps, and transport options can make international guests feel more at ease.

6. Focus on Positive Reviews and Social Proof

International guests often rely heavily on reviews and ratings when choosing a short-term rental in a new country.

• Encourage Positive Reviews: Ask past guests to leave reviews, especially international visitors who had positive experiences. Good reviews build trust and make your property more appealing to future guests.
• Highlight Global Reviews: If your property has received reviews from guests across different countries, mention this in your listing. Showcase testimonials from international travelers to demonstrate that your rental is globally appreciated.

7. Offer Travel and Local Tips

International visitors may not be familiar with Dubai’s customs, transportation systems, or local hotspots. Providing helpful travel tips can elevate the guest experience.

• Transport Information: Offer guidance on local transportation options, such as how to use the Dubai Metro, taxi services, or ride-hailing apps like Uber and Careem.
• Local Etiquette: Include a brief guide on Dubai’s cultural norms and expectations, such as dress codes in public spaces or guidelines during Ramadan, to help international guests navigate their stay.
• Local Sim Cards and Wi-Fi: Highlight the availability of fast Wi-Fi in your property and consider providing information about where guests can buy local SIM cards or mobile data plans.

Attracting international guests to your Dubai short-term rental is all about catering to their unique needs and preferences while showcasing the city’s global appeal. By offering multilingual listings, flexible check-in options, and emphasizing proximity to top attractions, you can make your property stand out to travelers from around the world. With the right marketing strategies, guest amenities, and excellent reviews, your Dubai short-term rental can become a favorite destination for international visitors, ensuring high occupancy rates and greater profitability.

Book your holiday homes in Dubai from Savis Vacation Homes or Airbnb